Temasek (2020-2021)
As a marketing and communications consultant for Temasek, I worked on a various special taskforce with members of the Public Affairs and Investment teams to create awareness around COVID-19. In addition to working on communication strategies for face masks, hand sanitiser machines and other PR activities, I also drove the Vitamin D project, which helped to raise awareness around consumption of Vitamin D and its immune system boosting benefits. In addition to driving the research, I also conceptualized the campaign in-house, hired a production team to execute the vision and worked with the media planning agency to execute a media rollout across Singapore to our target audiences.
WORDS OF WISDOM: I selected several influencers to highlight various ways to get Vitamin D — through exercise, supplements and food. I also worked on making sure each story arc had relevance to every Singaporean, and wove this into the creative campaign that I conceptualized as a creative director, and shot with the agency.
VITAMIN D: Get Stronger on Sunshine
Featuring Melissa Koh, Paul Foster and Munah Bagharib, we highlight some of the key reasons to consume Vitamin D, address which vulnerable populations are affected from the lack of consumption (since most Singaporeans are Vitamin D deficient), and how to get more. This was part of a greater campaign to create more awareness around Vitamin D as an effective immunity booster.